Ecko’s latest marketing campaign:
Because as everybody knows, there’s nothing sexier than exploited female sweatshop laborers.
Kelsey at Where Am I Wearing? keeps a sharp eye on the garment industry, and I came across this campaign on his blog.
Check it out to learn more, get a list of reasons why this is so inappropriate (in case you can’t come up with plenty on your own!), and hear about Ecko’s response to Kelsey’s complaint.
When you’re done reading, if you – like me – find this campaign at all objectionable, contact eckomfg@ecko.com or call 917-262-1002 (ask for Ecko Manufacturing).
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6 Comments... join the discussion!
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I wish it was, Tim. I sent off a pretty strongly-worded email, but haven't heard anything back. Ecko makes my (ex-)favourite shoe brand, Skechers, so I'm in the market for a new, non-horrifying company to patronize.
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come on matador – this guys blog is silly. you guys can do better. the commercial of ecko's is exactly that, a commercial. what do commercial do? well, guys, they are meant to get people paying attention long enough to remember the brand. everyone is all up-in-arms of this and that is exactly what ecko wanted.
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That's true – although at what point does a marketing gambit cross the line enough that not talking about it is the same as agreement?
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I have nothing against using sex to sell. But there is a good way to do it and a bad way to do it. Take for instance American Apparel which is (in)famous for its racy billboards featuring half-naked women. They are marketing their products by actually having women wear their product — what a novel idea. Ecko's use of bikini-clad ladies is offensive not only to consumer but to other corporations. I know because I asked. In a day and age where companies try to keep consumers from not thinking where and who make their clothes, this campaign is full of stupid.
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Sorry to disappoint you, Raychil. But I don't think this is "silly" at all – actually, I think it's kind of a big deal. You really don't have a problem with the statement "We only hire the hottest girls, because as everyone knows, hot girls make great clothes"? Considering that the garment industry is regularly attacked by human rights groups for the sexual exploitation of their workers? The ad is waaay over the top. As for what Ecko wanted, I doubt it was for someone who's been buying their Skechers shoes like an addict for 10 years (me) to go cold turkey.
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