Feature photo: Rene Ehrhardt; Photo: DieselDemon
If you plan to do lots of traveling in the States between September 8 and October 8, this promo’s for you!
Jet Blue’s always trying out new strategies to engage customers.
It’s latest promo might just be of interest to those of you planning to do lots of traveling in the States between September 8 and October 8.
Now through August 21 you can purchase an All-You-Can-Jet Pass for a flat fee of $599 USD.
As the name suggests, you’ll be able to fly as often as you want between the 57 cities Jet Blue services, including its international destinations (though some international taxes and fees will bear an additional cost)– you’ll just need to make reservations three days in advance.
You can read all the fine print here.
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I have very mixed feelings about this promo. On the one hand it’s incredibly appealing for frequent travelers, and a very clever marketing move by JetBlue. On the other hand, it encourages excessive, unessential air travel – a dangerous and unhealthy addiction. I love to fly, but I try to keep my flights to a minimum because air travel is so high-impact. Travelers who sign up for this promo will try to get their money’s worth, which means they won’t hang out in destinations for long and will be responsible for about as much CO2 emissions as the entire Maldive nation.
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CO2 emissions were the first thing that came to mind when I saw this headline. It does seem like a clever marketing scheme, though.
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Hopefully it won’t encourage excessive travel, but just help out people who were planning on spending more than $600 during that time on flying. But I see what you’re saying, Tim.
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