Election 2008: Who Are You Watching Tonight?

11/4/08  Print This Post Print This Post    4 Comments      Written by Eva Holland
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Photo by stricklin_family (Creative Commons)

There’s more televised election coverage airing tonight than you can shake a stick at – but not all networks are equal.

A recent study attempted to track the American public’s knowledge of current affairs, and to find out whether there was any correlation between the average citizen’s level of knowledge and their preferred news source.

The study’s results?

Well, they may surprise you.

Regular viewers of the Daily Show and the Colbert Report – yes, the fake news shows – clocked in at the top of the findings, with 54% of the audience falling into the “high level of knowledge” category.

National Public Radio’s audience hit the 51% mark, while CNN can claim 41% of viewers with a “high level” of public affairs knowledge.

As for Fox News?

The network landed second from the bottom, with 35% of viewers qualifying for a high level of knowledge. The only news source with a worse record than Fox: network morning shows. Ouch.

Of course, there’s no causation implied here. Stewart and Colbert’s faithful viewers don’t necessarily gain their greater knowledge by watching the two shows; they may simply have good taste as well as a solid grasp of current affairs.

Nonetheless, whether they’re learning from the shows or not, America’s most well-informed citizens are watching Jon Stewart and Stephen Colbert. Says something about the state of mainstream media when that core audience of engaged viewers are turning to satire instead, doesn’t it?

For those of you who might be interested: Comedy Central’s Indecision 2008 election special airs tonight at 10pm Pacific Time.

For everyone else: Who are you watching tonight, and why? How do you choose which network gets your “vote”?

(Har har.)

Happy election day, everybody!


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About the Author

Matador ID: deva

Eva Holland is a contributing editor to the Matador Network. She recently celebrated the one-year anniversary of quitting her day job to write and travel full time.

4 Comments... join the discussion!

  • olivebeard replied on November 4, 2008

    I think people will go further out of their way to find out why a joke is funny than to verify a the facts behind a cheery reporter's interview with an airheaded analyst. My only regret with Indecision 2008 is that they aren't letting it run for longer. I would like to hear the ACTUAL results, and wouldn't mind hearing it from Stephen Colbert.

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  • Hal replied on November 4, 2008

    Will this story be covered on Fox News?

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  • Peter Davison replied on November 5, 2008

    I am hunkering down for the long haul with a combo of both old and new technologies. I have CNN on the t.v. and trying to live stream NPR radio. I am also contributing comments on facebook, twitter, Matador and linkedin plus I am constantly sending txt msgs to my spouse Veronica who is on a daytrip with her classroom kiddies.

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  • joali replied on November 5, 2008

    watching Indecision right now… love it

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