Could Hugo Chavez Save the Publishing Industry?

04/27/09  Print This Post Print This Post    5 Comments   Popular   Written by Julie Schwietert
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The publishing industry–at least in the United States–is in danger, according to experts.

Sales are down and readers who love the feel of words in their hands worry about the impact the Kindle and other electronic readers may have on traditional books.

But there was a flicker of hope last week in the unlikely exchange of a gift between Venezuelan President Hugo Chavez and US President Barack Obama.

When the two presidents met at the Summit of the Americas, President Chavez gave President Obama a book, Las Venas Abiertas de America Latina, by Uruguayan writer and scholar, Eduardo Galeano:

Though the book was in Spanish–and Obama’s press secretary was reported as saying that Obama would be unlikely to read it for that reason–Chavez’s gift spurred a book buying surge… English and Spanish readers around the world caused Galeano’s book, which was published almost 40 years ago, to rocket to the top of bestseller lists after spending decades in the relative insularity of academic and activist circles.

According to the Guardian:

As footage of the encounter appeared on news bulletins, the book rocketed up the US paperback sales chart of the online bookseller Amazon, soaring from number 54,295 to sixth place within 24 hours.

At present, the book ranks #1 in three Amazon categories.

Could Chavez save publishing? Should the “Oprah effect” be renamed the “Chavez effect”?

Even if the impact of the gift only served to buoy the publishing industry temporarily, Chavez’s gesture helped to resuscitate a Latin American classic. You can read more about the book and its significance here.


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About the Author

Matador ID: collazo

Julie Schwietert is the managing editor of Matador Network. She contributed a chapter to the recently published book, The Voluntary Traveler, and is currently working on five features for Fodor's Puerto Rico, 6th Edition.

5 Comments... join the discussion!

  • Hal replied on April 27, 2009

    I’ve heard great, great things about his book. Must find a copy.

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  • Tim Patterson replied on April 27, 2009

    I’ve also been told that I need to read this book. Chavez must be on to something. Now, if only Noam Chomsky was still alive…

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  • Julie replied on April 27, 2009

    I haven’t read Las Venas Abiertas (The Open Veins of Latin America), but I did recently finish reading We Say No, another book by Galeano. It’s a fantastic orientation to 20th century Latin American history in a really accessible way.

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  • Travel-Writers-Exchange.com replied on April 27, 2009

    I think the publishing industry will be all right in the U.S. I still enjoy purchasing books for many reasons…1) I’m a graphic designer so I appreciate the artistry of book covers and the illustrations within a book, 2) the Kindle is a great technological creation, but I prefer to turn the pages of a book, 3) when you hold a book in your hand such as Las Venas Abiertas, it produces a “feeling” within you that you may not receive from a Kindle, and 4) does the Kindle allow you to make notes? When I read a book, I sometimes make notes in the margin or on the side.

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  • David Miller replied on April 27, 2009

    The open veins of Latin America. what a title. I need to read that.

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